What Should Internet Marketing Services Include?

Along with your decision to put up a business, you must have thought of what marketing strategy you are going to use in order to make it sell and grow over time. Although the traditional way of marketing a business has been proven to be very effective in the recent years, businessmen these days have decided to move on to a more innovative way of marketing their business which is through the use of the internet. They believe that this newer business marketing strategy is able to give them a lot better results than the traditional ones which make use of the television, radio and newspapers. Most businessmen create their own website to effectively market their business over the internet. However, internet marketing is not solely about having a website. There are a lot of things that effective internet marketing services should include.

Creating a website is just the first and most basic things that internet marketing services should have. Next to that is their SEO strategy or what is known as the search engine optimization strategy. With this strategy, reliable internet marketing services include your business website on the search engine results in order for it to get found by your potential customers who research about your products and services using the large search engine sites that the internet have today like Yahoo, Bing and Google.

Internet marketing services should also include Social Media Marketing. This marketing strategy takes advantage of the free social media networking sites which are being used by a lot of people these days to communicate with their friends from all over the world. By using this as a marketing strategy you allow your business to be noticed by millions of people from all over the world in just a few click or a few seconds.

Another very effective marketing strategy that internet marketing services should include is email marketing which make use of your potential customers’ email to directly get in touch with them. This is done by sending them informative educational and convincing reading materials usually when they subscribe to your website. Our potential customers inevitably have quite a lot of questions about our products and services before they do business with us. They feel important when they see that we address every important question they have. Email marketing would allow us to address their questions and eventually move them into doing business with us.

Online video content marketing is also a very important marketing strategy that internet marketing services should include. Perhaps you have already heard and seen YouTube and how often it gets visited by a lot of online users. This is because whether we admit it or not, there are still a lot of people who are never satisfied with just written contents. They would like to see things before they decide to purchase. It would definitely be a good idea to show your potential customers your products and services through videos from free online video streaming sites to effectively market them.

The Fundamental MUST DO’s of a Small Business Marketing Strategy

The ultimate small business marketing strategy is really no secret if you stick to the fundamentals. As a small business owner, you are constantly being barraged with what someone is telling you is the latest and greatest marketing strategy. Before you waste your time and money on something new, you really need to ask yourself if you are doing the basics well.

Take a moment and remove yourself from your business and think of your business as your athletic team. It’s the beginning of the season and you are psyched about the year ahead. What is the first thing that you are going to do to prepare for the year? Do you start by practicing trick plays? Of course not! You practice the fundamentals.

  • If you’re a baseball team, you practice hitting and fielding.
  • If you’re a football team, you practice blocking, tackling, throwing and running.
  • If you’re a soccer team, you practice kicking and passing.
  • You don’t start running plays until your team is in shape!

Okay, now that practice is over and you have showered and cleaned up, it’s time to get back to your small business marketing strateg!

7 Critical Small Business Marketing Strategy Fundamentals

Is your team (staff) in shape? Do they know the fundamentals? Do you have them practice and rehearse the right way to do serve your customers or do you let them wing it and hope they’ll such a great job that your clients will be magnetically drawn back to your business?

Guess what? If you leave it to chance and assume clients will return, you risk taking your business into the world of mediocre results where you will join the legions of small business owners who are wondering where there next customer is coming from. Don’t leave your success to chance and then grasp for the magic bullet that will save your business. A powerful small business marketing strategy begins with the fundamentals. Here are 7 critical steps to your business success:

  1. Critical Fundamental #1: You must have a Unique Selling Proposition, which answers the question “Why should I do business with you?” Your USP is much more than we give good service or do a good job. Your competitors are saying the same thing. Your USP should have the prospect saying “Oh really? Tell me more!” It helps get your prospect interested in buying from you. Give them a powerful reason to do so.
  2. Critical Fundamental #2: Your business must be living your USP. If you make the claim, play the game by making sure everyone in your company lives the USP. If you claim great customer service but you let your phone ring 10 times before anybody answers it, your are not living a USP founded on customer service. FedEx doesn’t claim packages will usually get there overnight, they get them there overnight. If you make your clients go through 5 phone prompts to place an order, you are failing on a service claim. If your delivery driver doesn’t thank your customer, your competition’s will.
  3. Critical Fundamental #3: You must know the fundamentals of selling. It usually costs a huge amount of money to get a prospect to come to or call your business. Once they are there, doesn’t it make sense that you should have the skills to sell to them and maximize the value of the transaction? You do so by cross-selling and up-selling. Don’t expect the customer to ask for more , you must help them along. Sales training is one of the best investments that you can make in your company. Everybody who comes into contact with a prospect or client should know the basics of selling.
  4. Critical Fundamental #4: This fundamental is one of the most critical and obvious but most overlooked element of a successful small business marketing strategy! You must have a system to capture client and prospect information such as name, address, phone number, email address, buying history, preferences and other information relative to your business. Today’s technology makes that very inexpensive to do. When you have this information, you can develop a close relationship with your clients based on what THEY like.
    1. Here is a real world example: My wife and I eat out at a nice restaurant at least once a week and we like to go to different places. There is only one restaurant in the Cincinnati region that has ever even asked for my name and address. They send us coupons regularly so we eat there regularly. All of the rest are wondering how to get new clients in the door and spend a lot on advertising to get them there. Now that doesn’t make a lot of sense, does it? Why don’t the others ask about me and what I like? It is real easy and inexpensive but most business owners are out of touch when it comes to knowing their clients.
  5. Critical Fundamental #5: You must have a system in place to regularly communicate with your prospects and clients. You should be frequently hitting them with unique offers, birthday cards, newsletters and special customer only specials. Your customers DO WANT TO HEAR FROM YOU!!! The research proves it. If you don’t talk to them, you are communicating an attitude of indifference towards clients and opening the door for your competition to take them away from you.
  6. Critical Fundamental #6: You must leverage your marketing efforts by establishing joint ventures and alliances with other companies who have similar client profiles in a non-competing business.
    1. Look at this scenario: You own a restaurant and have 1,000 clients who know and trust you and like your food and service. The florist down the street also has a 1,000 clients who know and trust her. You approach her with an idea. You will pay for amailing to her list in which she endorses your restaurant and offer a special coupon for a free appetizer to her clients. You mail a similar endorsement for her shop to your list. You will both get a huge infusion of new business. Now doesn’t that make more sense than running an ad on the radio or in the paper?
  7. Critical Fundamental #7: First of all, notice all the above fundamentals don’t ask you to risk money on media advertising and any one of them can easily increase your sales 20% or more. However, if you choose to advertise in the media, TRACK YOUR RESULTS! Don’t fall in the trap of building a brand or getting your name out there. If you are investing in something, know your return on your investment. If you put $5,000 dollars into an investment portfolio, you expect a minimum return and you closely track your results. Do the same thing when you invest in marketing.

You Must Get the Fundamentals in Place
Or You Are Losing Business!

As we discussed earlier, a good small business marketing strategy starts like a sports team does in preseason, by getting back to fundamentals. If you are following these small business marketing strategy fundamentals, you should congratulate yourself because you are one of the few who are getting repeat business, referrals and new customers for a fraction of what the average small business spends to attract a customer.

If you are not doing so, get started. It is a lot easier and less expensive than you think and your returns will be huge and you will literally reap exponential increases in sales.

Benefits of Internet Marketing Services With The New Approach to Marketing

The internet has radically changed the face of shopping as we know it. Now the virtual marketplace is becoming every bit as important as the high street. With this new form of shopping comes a new form of marketing which is not necessarily the same as traditional marketing and therefore demands a new approach and also a degree of stepping away from the mindset of traditional marketing such as television and magazine advertising. The positive side of this however, is that the potential of internet marketing is unlimited. It not only moves your business out of the locality in which you are based, but also outside of your national borders. It is creating a global marketplace with access to billions of customers. The internet population of China alone is bigger than the population of the US. Therefore, it is imperative that you make the correct decisions when it comes to online marketing and the procurement of internet marketing services. If you do so there are a number of important benefits to be had.

Cost-Effective

Internet marketing services can be expensive; however, when you take into account the impact they can have the cost-benefit ratio far exceeds that of traditional marketing techniques. Due to the nature of the internet by choosing the right internet marketing services it is possible to reach a massive target population. A good internet marketing company, although costly, will be able to work out the exact demographic that your business targets and assist you with reaching them.

Specialists

Whilst you are paying for their services it is important to realize that they are specialists in their field and you are not only paying for their services but also their knowledge. It is important that you never assume to know what an online customer wants or how to reach them as you may simply not be correct and then your market will fail to be reached. There are millions of websites out there that have missed the mark and receive few or no visitors.

Strategic

A good internet marketing services provider will also be able to assist you in developing a very strategic marketing plan taking into account the many different elements of internet marketing such as SEO, pay per click advertising and social media marketing. It would be extremely difficult for an internet marketing novice to be able to truly engage with any of these forms of marketing as they have particular nuances.

Increase Sales

Ultimately one of the main benefits of engaging an internet marketing services provider is the fact that they have the experience to help you increase your sales. This is the end game of the online marketplace – driving traffic to your website and converting that traffic to sales. Not only is it important to work out how to get customers to your website it is also important that once there your website is well-built enough to actually convert sales. A company with a good reputation for providing internet marketing services will be able to assist you with all angles of marketing to ensure you get the most for your money. Remember there are already people out there searching for your product; it is just a matter of making your company visible to them.

Understanding Full Service Internet Marketing Services

Deciding to promote your business online is one that is taken lightly. Thousands of companies compete online on a daily basis. This opportunity has opened up doors for all sized companies in all industries, giving you the freedom to trade on a global scale.

While having a website designed, adding some products and information is great, it isn’t quite enough to ensure that your customer base sees your company among the hundreds of other companies around the world offering the same products or services. You need to focus heavily on your internet marketing to ensure that your online presence is enough to help your business grow moving forward, help you achieve online success and become a dominating competitor.

This means that you should consider a full service internet marketing service. Unless you have hours of time on your hands each day to focus on your online marketing efforts, hiring a professional company can give you the time and freedom you need to focus on the day to day running of your business while the service provider will focus on growing your business in an online environment.

The first thing you will find a full service internet marketing services provider will do is focus on your website. They need to ensure that it is optimized for your particular target audience. They should provide a complete website analysis, providing you with reports on what needs changing, what is working and possibly even, what pages to include to help you grow moving forward.

They will focus on SEO, search engine optimization, this will include local SEO where they will ensure that your address appears on each and every one of your web pages. Local SEO has become a valuable marketing tool and you need to follow the SEO guidelines to ensure that Google notices your company to help push you to the top of search engine results.

From here the full service internet marketing services provider will focus on all your on page optimization. This is your actual web pages. They will conduct a thorough analysis to ensure that you are using the right keywords to reach your target audience. They will also ensure the web pages you provide are valuable and give your customers the information they need.

The next step is focusing on your off page optimization, this includes your press releases, articles, blogs and more. The company should assist you with these marketing initiatives, helping you increase online brand visibility and direct your customers back to your website, where hopefully you will start seeing an increase in revenue moving forward.

Any reputable full service internet marketing services provider will ensure that they do a through keyword analysis for your particular company. Keywords are used in all online marketing and are focused on words used by your potential customers. The service provider will identify works that are most commonly used in search engines and then use these words to help promote your business in the future.

It is important to note that internet marketing is not an overnight success. You can’t hire a full service internet marketing company to handle your online reputation and expect to wake up tomorrow morning and be the first name you see when you search for a product or service that you supply. This process takes time and requires constant work and monitoring, but over time you will start to see an improvement as you make your way up the ranks to enjoy success in the long run.

In addition to the services listed above, your full service internet marketing provider should also provide you with a complete competitor analysis, they should assist you with your social media efforts and they should protect your online reputation at all times.